ABOUT ME

MARK HARPER - Strategy, Marketing, Business Development

Strategy and marketing executive with nearly 15 years of experience leading growth development and execution in the media and entertainment industry to successfully increase visibility, awareness and revenue. Areas of expertise include strategic planning, marketing strategy, advertising, branding, online marketing, social media, graphic & video production and user experience.

Highlights:

Marketing professional with a proven track record of strengthening brands and implementing innovative solutions to increase sales and awareness
Self-starter with experience building a consumer electronics company from business plan to funding while growing revenue from $300K to $7M per year
Leader and problem solver who deployed twice to combat zones while serving as an Officer in the U.S. Air Force leading combat documentation teams in support of Operation IRAQI FREEDOM and ENDURING FREEDOM

EDUCATION

UCLA Anderson School of Management

Los Angeles, California

Masters of Business Administration

Concentration in Entertainment Strategy & Marketing
VP of FEMBA Relations, Entertainment Management Association

Rensselaer Polytechnic Institute (RPI)

Troy, New York

Dual Bachelor of Computer Science & Multimedia Production

Graduated Cum Laude, Deans List
President of Pi Kappa Alpha—won top national/university awards

The Art Institute

Los Angeles, California

Graphic Design

Associates program for Graphic Design and Multimedia Production

EXPERIENCE

APRIL 2014 - PRESENT

True Blue Creative

Executive Marketing/Business Consultant

C-level consulting with small, mid and large clientele across multiple industries. Assisting CEOs with strategic marketing and business development efforts. Clients include: Daughtry (singer/songwriter), Pitbull (singer/songwriter), 341.AM, Bella Vista Realty Properties and Listed Studios.

2012 - 2014

Audeze

Co-Founder, Chief Marketing Officer

Reported directly to the board, led team of eight in the development and execution of all corporate marketing activities at $7M producer of high-end headphones and audio equipment created for the pro and high-touch consumer markets. Headphones actively used in music production by grammy-award winners including Steven Tyler, Macklemore & Lewis and Stevie Wonder.

Accomplishments:

Executed business development effort that resulted in $4.5M investment from global music major
Built Audeze brand from scratch – designed and led brand marketing strategy, positioning, communications, research, customer segmentation/penetration plans and product development/launch initiatives
Led marketing campaigns which resulted in 120 published industry reviews and 16 awards
Boosted company’s web traffic 90% and social media following 370% by developing and executing targeted marketing campaigns
Engineered online dealer portal – saved 30 man-hours/week, eliminated order inaccuracies and increased retailer purchases by 23%
Expanded markets to include luxury, military and collegiate segments creating a year one revenue gain of 10%
Produced 13 videos showcasing technology, ambassador interviews, tradeshow participation and manufacturing

2011 - 2012

Technicolor Animation & Gaming

Director of Marketing

Selected to help define new industry business model and lead development of film, television, commercial and videogame marketing campaigns for world leader in CG animation. Top shows produced at Technicolor are Teenage Mutant Ninja Turtles and Kung Fu Panda, both on Nickelodeon. Responsible for pitch decks, campaign strategies and script development. Direct management of global team.

Accomplishments:

Led the development of numerous pitch decks for EA Sports, Rockstar Games, THQ, Activision, Illumination, Nickelodeon, DreamWorks, and Blue Sky Animation
Created and implemented partnership program with academic institutions to search for new animation properties
Spearheaded brand initiatives for internal development properties – assisted in production of animation bibles/books.
Produced animation reels for clients and recruiting videos / materials for potential animation candidates

2010 - 2011

Technicolor

Director of Marketing Project Management

Reported directly to CMO, led team of two in development of global marketing and brand initiatives in support of $3.5B film interactive consumer portfolio. Oversight of more than 19 projects and $2M budget.

Accomplishments:

Produced presentations for the heads of Disney and Warner Bros, ultimately won $750M worth of post-production and packaged media services
Managed portfolio of brands / sub-brands across multiple lines of business for both consumers and partners
Planned and coordinated successful execution of $1.8M production at world’s largest consumer electronics show
Developed strategic industry tracking reports in support of business development – distributed weekly to senior leadership
Drove 35% reduction in video and multimedia collateral production costs producing content in-house (some content found in portfolio below)

2008 - 2009

Paramount Pictures

Interactive Marketing Consultant

Selected for development of film marketing efforts (interactive, experiential, mockumentaries, webisodes, games, websites, and banners) for Paramount Pictures, a global producer and distributor of filmed entertainment. Movie campaigns include Transformers: Dark of the Moon, Benjamin Button, Eagle Eye, Tropic Thunder, I Love You Man, G.I. Joe: The Rise of Cobra and Star Trek.

Accomplishments:

Led production of a viral Transformers II campaign element resulting in more than 1.2M organic views
Coordinated 19 affiliate website takeovers for Transformers II and G.I. Joe: The Rise of Cobra campaigns
Designed and optimized Eagle Eye flash banner advertisements reaching over 23M impressions
Co-writer and producer of G.I. Joe: The Invasion of Cobra Island viral video campaign

2001 - 2007

USAF - Combat Camera Squadron

Commander - Combat Video

Led squadron of highly trained visual information professionals who deployed to provide documentation of Department of Defense (DoD) wartime and peacetime activities. Direct management and oversight of 153 people, $3M in equipment assets, 24 multimedia productions, capture of global wartime campaigns and internationally recognized footage.

Accomplishments:

Directed DoD imagery gathering teams and developed strategy for 2005/2006 Iraq elections; footage was broadcast over worldwide media outlets including CNN and FOX News
Achieved $106K in annual savings and reduced loop time by 91% through design and implementation of real-time image utility solution
Executive produced 24 interactive multimedia productions showcasing aspects of military exercises, competitions, weapons tests, contingencies, natural disasters, public relations and marketing
Recipient of 13 medals (including combat), awarded Officer of the Year four times

PORTFOLIO

Video productions and Multimedia projects

ALL
AUDEZE
TECHNICOLOR
UCLA ANDERSON
PERSONAL
COMBAT CAMERA

Technicolor Animation Recruiting

Technicolor

Audeze Particles: Visualizing Audio

Audeze

Audeze LCD Woodworking

Audeze

Audeze Ambassador – Liquid Stranger

Audeze

Audeze Ambassador – Alix Perez

Audeze

Audeze at CANJAM 2013

Audeze

Audeze at SXSW 2013

Audeze

Audeze at HIGH END Munich 2013

Audeze

Barbie – A Perfect Christmas Premiere

Technicolor

UCLA Anderson All-Anderson Commercial Challenge 2011

UCLA Anderson

Director Matthew Kallis Interview

Technicolor

Technicolor Sound Facility at Paramount

Technicolor

UCLA Anderson China Trip 2011

UCLA Anderson

UCLA Anderson “Super Bowl Commercial Contest” 2010

UCLA Anderson

DirecTV “Ice Cream” Behind the Scenes

Technicolor

Cobra Gold 2005

COMBAT CAMERA

Tactical Ability to Survive and Operate

COMBAT CAMERA

Air Mobility Command – Rodeo 2005

COMBAT CAMERA

Combat Camera Year in Review - "Your Eyes to the World"

COMBAT CAMERA

JVC – Squadron Mascot

Combat Camera

Flickerball – The Untold Story

Combat Camera

Office Space 6 – Combat Camera

Combat Camera

Short Film - Practical Licensing Exam

Personal

The Squadron (Morale Video)

Combat Camera

Short Film - Double Payment

Personal

Locations I've Worked / Contact Me (Below)